美国国土安全部(DHS)正在部长马克韦恩·穆林的领导下重新调整其信息传递方式。预计未来几个月穆林将更多地出现在公众视野中,并强调在社交媒体上“人性化”国土安全部,以修复该部门受损的形象。
国土安全部在回复中表示,穆林计划“直接与美国人沟通”。他们打算使用“创造性的方式来更新和告知公众……你可以期待在我们的社交媒体上看到他的直接风格。”这意味着穆林将比前任部长克里斯蒂·诺姆进行更频繁的电视新闻采访。该部门表示:“穆林部长是他自己最好的发言人。他将直接向美国人民传递信息。”
周三,穆林在其X账号的一个视频中亮相,重点介绍了前一天美国移民及海关执法局(ICE)拘留的一些非法移民的犯罪记录。今天早上,他在接受采访时强调:“我们平等对待所有州,不根据你的投票倾向看颜色。我们的任务是‘保护祖国’。”
在诺姆任期内,其好斗的风格让许多选民对政府的移民执法议程感到不满,因此新的沟通方式对国土安全部显得尤为重要。虽然民调显示美国人对目前的移民镇压行动仍持保留意见,但国土安全部表示将继续强调其安全成果。
With help from Paul McLeary, John Sakellariadis and Daniel LippmanSubscribe here | Email Daniella | Email GigiThe Department of Homeland Security is recalibrating its messaging under Secretary MARKWAYNE MULLIN. Expect a lot more of him, and an emphasis on “humanizing” DHS, on social media in the months to come as Mullin looks to rehab the department’s battered image.DHS shared some extra insights into how it plans to communicate to Americans with Mullin at the helm. The plan is for Mullin to “communicate directly” with Americans, DHS said in response to emailed questions from NatSec Daily.And they plan to use “creative ways to update and inform the public. He will continue to do that to engage directly with the public to break down complicated issues and the wins of DHS. You can expect to see his direct style on our social media,” the department continued.That means Mullin will try to do more frequent cable news interviews than former Secretary KRISTI NOEM did. The department told NatSec Daily that “Secretary Mullin is his own best spokesperson. He will be delivering the message directly to the American people.”Case in point: Mullin appeared Wednesday in a direct-to-camera video on his X account where he highlighted the criminal records of some of the unauthorized immigrants ICE detained the day before.He’s also already doing more interviews. This morning, he joined CNBC’s Squawk Box, where he emphasized that “we look at all the states the same, not in color based on how you vote. It’s ‘protect the homeland.’” Wednesday night, he gave an interview to Fox News’ LAURA INGRAHAM.A new message seems important at DHS, particularly after Noem’s combative tenure that soured many voters on the administration’s immigration enforcement agenda.It remains to be seen if it will work. Recent polling continues to show that Americans still disapprove of the tone and tenor of President DONALD TRUMP’s immigration crackdown. And DHS told NatSec Daily that it “will continue to highlight on social media enforcement actions our officers have taken against the worst of the worst.”Meanwhile, Mullin’s comments to Ingraham Wednesday night that “we’re a nation of immigrants” provoked outrage from some corners of Trump’s base.A key figure will be the next DHS spokesperson — formally titled the assistant secretary of Homeland Security for public affairs. It’s expected that the next spokesperson will serve as a less visible surrogate for the department than former spokesperson TRICIA McLAUGHLIN was.Since McLaughlin left, her deputy LAUREN BIS has led the comms shop at DHS. Bis, the Daily Mail reported last week, angled to get the full promotion, asking White House press secretary KAROLINE LEAVITT to put in a good word for her with the Presidential Personnel Office.But three former and current DHS officials, granted anonymity because they feared retaliation, told NatSec Daily that they and others complained to the DHS White House liaison about Bis’ management style. And they sa